Opportunities for Peruvian MSMEs at international events
Business roundtables and trade missions have become one of the most effective strategies for Peruvian micro, small, and medium-sized enterprises (MSMEs) to access new markets, generate strategic contacts, and expand their competitiveness. In 2025, PROMPERÚ and various chambers of commerce have planned a broad agenda of events that will allow Peruvian entrepreneurs to connect with buyers and investors from around the world.
Unlike trade shows, which are open to the general public, business meetings have a more specialized focus: they consist of pre-scheduled meetings between companies offering and seeking products or services. Trade missions, on the other hand, allow groups of businesspeople to travel to a strategic destination to present their offerings and gain firsthand knowledge of the target market.
Business roundtable schedule for 2025
PROMPERÚ publishes its official calendar of international events each year. Highlights for 2025 include:
Pacific Alliance Business Roundtable : brings together business leaders from Peru, Chile, Mexico, and Colombia.
Peru Moda & Deco : specialized in clothing, design, and decoration with high export potential.
Expoalimentaria : Considered the largest food and beverage fair in Latin America, with sector-specific business roundtables.
Amazon Business Roundtable : Focused on sustainable products from the Peruvian rainforest such as cocoa, coffee, superfoods, and experiential tourism.
Peru Travel Mart : Tourism sector meeting to promote Peruvian destinations internationally.
These events are in addition to trade missions to markets such as the United States, the European Union, and Asia, where Peruvian businesspeople can explore opportunities in sectors such as agricultural exports, mining, textiles, and services.
Benefits of participating
SMEs that participate in these spaces have advantages such as:
Direct access to international buyers without intermediaries.
Possibility of closing contracts in the short term thanks to personalized meetings.
Knowledge of global trends that help improve exportable supply.
Training and consulting from PROMPERÚ and trade associations to strengthen competitiveness.
Networking with businesspeople from around the world , which expands contact networks.
In addition, there are support programs to help small businesses access financing and participation subsidies.
Tips for making the most of a business roundtable
For successful participation, it is recommended:
Prepare a clear portfolio with a catalog, technical sheets, and certifications.
Define the target client profile to request strategic meetings.
Rehearse a business pitch of maximum 3 minutes.
Have product samples if applicable.
Follow up after each meeting to maintain the buyer's interest.
Peruvian success stories
In previous editions, companies from regions such as Piura, Arequipa, and San Martín were able to secure exports thanks to business roundtables. For example, small coffee growers in Cajamarca were able to market their products to European markets after participating in the Amazon Business Roundtable, demonstrating that even businesses in rural areas can expand internationally.